2. The Teenage Angst & Drama-Ridden, Emotional Turmoil

In this episode of WTFDIJR, Chris and Dani are uncovering:

• Ambulance chasing and FUD - the issue with picking on the headline of the day
• Is there a right way to approach massive breaches that occur in the industry?
• How to empathetically deal with breaches like the Uber breach
• The evolution of a CISOs email inbox - from day one on the job to present
• The teardown:
  • The appreciative subject line
  • I’m not at the top of your list
  • I haven’t heard back from you
  • Can you put me in touch with another senior executive?
  • Give me insight into your entire operation - would that make more sense?
• The buildup
• Benefits of showing a little bit of vulnerability
• How to balance stress of high growth goals and relationship building
• Treat me like a human being before you take my money
• Why being curious is your differentiator

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Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.