7. The Red Herring Calendar Invite + Live AMA with Dani Woolf

In this episode of WTFDIJR, Chris and Dani are uncovering:

• Thoughts on Black Hat MEA - the 1st ever.
• How Chris would like to be invited to a webinar or online event (like this WTF Did I Just Read?)
• The partial teardown - red herring invites on buyers’ calendars
• Technical glitches
• Live Q&A with the audience and Dani Woolf
  • Things to do with upcoming events that will attract conversations
  • Disconnect between vendors GTM and way customers want to buy - Dani’s lightbulb moment when things needed to change
  • Will tying marketings’s comp to revenue change behaviors?
  • Catching up with Carlos Guerrero after the CISO <> Sellers Panel Series - has he improved in building relationship capital?

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