10. Football Fever and Spelling Mistakes + CISO AMA

In this episode of WTFDIJR, Chris and Dani are uncovering:

• Reflections on CISO XC in Dallas
• The value of getting in one room F2F with peers
• A message from Chris to all security practitioners
• The teardown
  • The problem with assumptions
  • Selling on an AI model to transcribe accurately English language, while using incorrect grammar and bad English
• The buildup
  • Treat me like a human, not just another number
  • Spend time taking the narrative and have fun with a football-themed inbound message
• Live Q&A with the audience
• How to effect change efficiently and effectively in cybersecurity sales and marketing
• The power of being curious to educate yourself on the world of the security practitioner

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Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.